Glow Serum Returning Customers
75% of Glow Serum orders are from returning customers. You are likely wasting ad spend by targeting existing buyers for this product on Meta. Suppress these customers from paid ads and shift them to email/SMS for re-engagement.
→ Create a customer segment in Shopify for 'Glow Serum' returning buyers and exclude them from Meta ad campaigns for this product.
This will reduce wasted ad spend and improve the efficiency of new customer acquisition for Glow Serum (estimated).